Target Audience

Our chosen song is Fireworks by You Me At Six, this is an English punk pop rock band, this bands target audience's age is 14-21 as the young lyrics in the songs can relate to the audience, we plan to incorporate these themes presented in the songs. We have centered our music video around an argument which ensues at a party, which relates to the song, this ties in with Blumler and Katz's Uses and Gratification theory, as the audience can, IDENTIFY and ESCAPE, along with being ENTERTAINED and the ability to SOCIAL INTERACT. We are ableto fulfill all these parts of Blumler and Katz's theory as the target audience will relate to all these aspects. The viewer is able to be ENTERTAINED as the music videos will contain interesting perspectives, the audience will be able to IDENTIFY with our video as there will be a breaking of a relationship, they will be able to relate as serious relationships are not formed usually until later life. Because the audience will have the same taste in music as one another they will be able to SOCIALLY INTERACT with each other. The audience will be able ESCAPE as they will be able to see that there relationships aren't as bad as our charactersis.

The bands sense of style is one we hope to maintain as the audience is one that will dress the same as the band so the audience will be able to relate even further. The audience we are targeting is one that will mainly have hobbies centered around music and not other things as sport.