Intertextuality

Intertexuality Within Music Videos on Prezi

Lyrics Annotated

Digipak plan

Research into the Music Industry

Music videos are the combination of both song and images to accompany the song, they are often used as marketing exercises to increase sales figures. Music videos sparked a revolutionwithin the music industry, this is down mainly to MTV's prominance in the 80's that gave teenagers growing up in that era the nickname of the 'MTV generation'. Music videos are usually as long as the song is, but some can go on for up to 10 minutes, this is down to theastronomical budgets some music artists get for there videos, which can be in to the millions.
There are many places to watch music videos; MTV, BET SCUZZ, KERRANG TV, and the internet, to name a few. This means that music videos often contain a message, not onlypromoting the band itself but other causes such as, global warming, animal cruelty and poverty.
Music videos are a useful tool for up and coming bands and nowadays with artists such as Lady GaGa, the crazier the video the high the sales figures.

However, there has been a steep decrease in sales figures from $14.6 billion in 1999 to $10.4 billion in 2008 , this has been accredited with file sharing sites such as Napster and Limewire, which allow people to share music files for free all over the world. The music industry wasdominated by the "big 5" companies meaning it was an oligopoly, but the "big 5" turned to the "big 4" when Sony purchased BMG then Universal was taken over by EMI making it the "big 3". With the increasing use of digital downloads due to companies such as iTunes making more accessible to the masses, CD sales have dropped by 20% since 2009.

Music has become increasingly easier to access with sites such as YouTube and Spotify, where audiences can listen to music or watch music videos for free as long as they listen or watch downloads adverts, this means music has an ever increasing audience. The internet has both helped anddamaged to music industry as there is a wider audience but the audience has more access to music making it easier to share it for free with other consumers.

Representation of people and groups

In our video we hope to relate to the song by representing females in a stereotypically male way, as we hope to show that females can be as promiscuous, and that it is not always men who cheat on their girlfriends. By challenging the conventions that males always ruin relationships and are not the victims it will give a new twist which will allow the audience to become engaged into the music video. We will be challenging this common convention, by focusing on the way the break up between this couple has occured. We will be challenging the hegnomy that all men are womenizers by switching the roles of our characters this will be done by presenting the girl character in our music vidoe as a 'flirt'.
Our other characters include the band, we will represent them as the archetypal 'rock stars' by dressing then in torn clothes with dark colours, also the hair style of the band is important as the view of rock bands is that they all have long hair, when it comes to the band we will be conforming to the generic conventions of the representation of the band.

Digipaks

A digipak is a gatefolded card or paperboard that has one or more plastic trays which has the ability to hold and store, CD's or DVD's. They are often used when music artists and film companies release special edition merchandise that must be placed in a digipak as there is more information, other than the CD or DVD itself. They are used for special or limited edition releases as they fold out in a book style which allows the customer to experience another medium other than the music and get added information.

This is a digipak for the band "the xx" which is a three part digipak that has three sections and two disc trays, this works well as a digipak as it clearly shows the bands cover, the music list and extra information on the band. By using the digipak the artist has clearly shown how their album is dark and cold with slow tempo songs, also it reveals to the customer that there are two members of the band. On the cover of the digipak there is the name of the band (the xx) and the album name (ISLANDS). This is a clean, neat digipak which gives the customer a viewing experience as well as an audio one. The aqua blue colour of the digipak contrasts well with the black silouhettes of the band members, as the album itself is on filled with spooky riffs and slow tempo songs, this digipak cvommunicates to the audience everything a digipak should do, it gives a clear track list in a white font which works well with both the blue and black colours. Also it is able to show to the audience that this band is a duet, as the picture on the cover has two silhouettes, this digipak would be attractive to audience as its clean look with contrasting blues, blacks and whites which give an insight into the songs that are on this albuim.

This is a digipak for Rihanna, this digipak very much focuses on her own image as her face is on all the covers of the digipak, this is for her album 'LOUD' and there is a strong them to this album which is red which is already associated with Rihanna because of her red hair. This works well as a digipak as it shows her image to the audience and the audience attain a booklet of added information which could be collected or used to read up on what Rihanna put into her new album. Because of the close up of Rihanna on the front cover of the digipak it communicates a message that the album is personal, and that her hair is red and the colours surrounding her are red shows that this could possibly her favourite colour thus again gives the digipak an intimate feel. The font of the album is a thin grey/ white one, this makes it unclear when on top of the cover as it is hard to read from a far, the inside of the digipak contains a three side picture of Rihanna, which makes it clear to the audience that this album is just about her and her own work, the two CD digipak gives the audience a bonus disk which means the audience attain something extra for buying the album.

Digipak Adverts

This is a digipak advert for Rihanna's album LOUD it works well as a digipak advert as it gives all the vital information needed for fans of Rihanna to purchase her album, such as 'COMING NOVEMBER 16,2010' this information clearly tells fans that her album will be released on that date. Also there is a list of the songs on the album which means the fans know exactly what they are getting when purchasing this album digipak. The picture on the advert sticks to the theme of Rihanna's album which reinforces to the audience and fans that this is Rihanna without having to read the advert, they can just look at the picture and recognise her image. The colour to this advert is key, as the album of 'LOUD' is centred around the colour of red. As the
advert contains only a picture of the artist it communicates to the audience that this album is personal to the artist, this is also reinforced by the the layout as the picture of the artist is not covered by any text or other images, making it clear to the audeince who the artist is. To maximise the visibility of the text the advert has a black colour at the bottom of the advert which makes the text visible as it is white on a blackground this makes it clear to the audience that the artist is Rihanna, and her new album is called LOUD.













This is a digipak advert for Two Door Cinema Club for their song This is the life, this is a very simple digipak advert, this is achieved by the simple and clear lettering which tells the audience when they can download the song, and what form of media they can buy, either 7", CD or Digital Download. The image used is very distinct which means audiences can associate that image with the band, making this a well presented digipak advert. The advert uses different fonts to its advantage and to intregue and engage the audience, as it utilises scarbble pieces to spell out the name of the band, TWO DOOR CINEMA CLUB, this makes the bands name stand out as the rest of the advert uses a plain white font on top of a brick background. The picture of a female mime artist clown works with the quirky look of the advert because of the brick work and scrabble pieces, this communicates to the audience that the band is different to other bands and means the audience will be able to clear indentify that this band is TWO DOOR CINEMA CLUB.

Generic Conventions

Pop rock is a music genre which mixes a catchy pop style and light lyrics in its (typically) guitar-based rock songs. There are varying definitions of the term, ranging from a slower and mellower form of rock music to a subgenre of pop music.

Music Videos Genre Conventions Pop Rock:
- Quick Cuts
- Panning
- Close Up's
- High Angle
- Special Effects
- Lighting

Genre Conventions Pop Rock:
- Long Hair
- Skinny Jeans
- Jewllery
- Girl Fans
- Boy Band Members

Music Videos Catergories

Performance

This catergory mainly applys to the rock genre, as rock bands tend to film a performance at a concert they played, this adds to the viewing experience as they can give the audience a chance to experience the band live.

Narrative

This catergory is one that uses a linear story along with the song to create an interesting music video and one that often follows a story line, these are used in Rap or Hip Hop music videos as the lyrics will relate well with the images.

Conceptual

This final catergory is one that does not follow a story line as it uses concepts that are beyond the theme of the song, these music types of music videos are used in pop videos as the lyrics do not have to match the images that are presented.

Target Audience

Our chosen song is Fireworks by You Me At Six, this is an English punk pop rock band, this bands target audience's age is 14-21 as the young lyrics in the songs can relate to the audience, we plan to incorporate these themes presented in the songs. We have centered our music video around an argument which ensues at a party, which relates to the song, this ties in with Blumler and Katz's Uses and Gratification theory, as the audience can, IDENTIFY and ESCAPE, along with being ENTERTAINED and the ability to SOCIAL INTERACT. We are ableto fulfill all these parts of Blumler and Katz's theory as the target audience will relate to all these aspects. The viewer is able to be ENTERTAINED as the music videos will contain interesting perspectives, the audience will be able to IDENTIFY with our video as there will be a breaking of a relationship, they will be able to relate as serious relationships are not formed usually until later life. Because the audience will have the same taste in music as one another they will be able to SOCIALLY INTERACT with each other. The audience will be able ESCAPE as they will be able to see that there relationships aren't as bad as our charactersis.

The bands sense of style is one we hope to maintain as the audience is one that will dress the same as the band so the audience will be able to relate even further. The audience we are targeting is one that will mainly have hobbies centered around music and not other things as sport.

List of People Involved

Micheal Kealy - Filming/ Actor

Jazmine Sines - Filming

Louise Ashena - Filming / Actress

Harvey Reynolds - Filming / Band member

Tommy Bowdery - Band member / Actor
Jack Wagstaff - Band member / Actor
Johnny Cook - Actor / Party scene
Simon Griffiths - Band member / Party scene

Daniella Murdoch - Party scene
Sam Ibrahim - Party scene

Sam Goodman - Party scene
James Fransham - Party scene
Lauren Williams - Party scene
Ben Harvey - Party scene
Scott Middleton - Party scene
Scott Robe - Party scene
Tj Morrison - Party scene
Nicole Kutcha - Party scene
Keiran Wright - Party scene
Kamilla Mcdonald - Party scene
Matt Woolley - Party scene
Suzie Wells - Party scene
Nicola Hall - Party scene
George Wilson - Party scene
Jordan Reilly - Party scene
Charlie Holt - Party scene
Charlie Alison - Party scene
Chloe Bradshaw - Party scene
Sabrina Porter - Party scene
Amber Buckle - Party scene
Sam Dempster -Party scene

Andrew Goodwin and Laura Mulvey

Andrew Goodwin and Laura Mulvey's Theory on Prezi

Questionnaire

1. What type of music videos interest youthe most? (Mention genre).

2. Why does this type of music videos interest you?

3. What do you look for in music videos and why?

4. We are currently working on creating a music video for arock/pop song. What is your take onmusic videos from this genre?

5. What do you think makes agood rock/pop music video?

6. What do you think makes abad rock/pop music video?

7. Name a successful rock/pop music video and state why thatis successful.

8. Any other comments or advice you may wish to give.

looking at our feedback from our questionnaire, it is clear thatthe audience prefer a narrative or conceptual music video and that our music video should have a story line that relates to the song. Alsothat pop punk rock is a popular topicthat many people like. The suggestions we received were that we should also film the band as well asjust the couple we intend to shoot. The feedback we got back was veryuseful as we now have a clear idea of what we must do to create a good music video.

Equipment list

- Camera HD (x2)

- Tri-pod (x2)

- Musical Instruments:

- Guitar

- Drums

- Bass Guitar

- Microphone

- Lights

- Mac Computer

Shooting Schedule

Shooting Schedule

List of Props

- Drum Kit

- Microphone

- Bass Guitar

- Guitar

- Vase (able to smash)

- Amps

Location List

- Garage



This location will be used to shoot the band performing there song which will include close up's, medium shots and extreme close up's. The garage will contain, a drum kit, fairy lights, guitars and stage lights. This will allow us to film the performance part of our music video, to get the desired effect we will take close ups of guitarists and the lead singer which along with quick cuts will make our video look realistic.





- A park



This will be used to shot the two main characters (Tommy and Louise) to film both the middle and the end of their 'relationship', in this scene will be using the camera on a tri-pod and handheld to attain the shots we wish to gain. There is a possibility that the park may be too crowded to film in but we hope to resolve this problem by filming during school hours so the park will be as empty as possible.







- A bedroom



The bedroom scene will be used to get Tommy to sing the song which will add a new dimension to the music video as it will put the audience in an omniscient position. The shots will have two characters in them, both being asleep and one singing to create an interesting contrast.

- London

This location will be used to get interesting shots and our target audience is one that would recognize London as a youthful and cultural place.