Digi-Pak Sinful Agenda Analysis

The front cover of our Digi-Pak was created on photoshop we used a black background to make the yellow's and white's more vivid as they contrast well with the black. We downloadedphotoshop brushes which allowed us to get the flaring effectwe desired. By layering each part of the front cover we were able to organize it a lot easier. The text we used was ORATOR STDwhich is clear for the audience to read, the band name 'Sinful Agenda' is a white strong font with the band's album name 'Facing The Insecure' in a gold/yellow color which clearly defines the album name from the band name. On our front cover we incorporated a semi opaque circle with information for the audience that lets them know that there is the musicvideo with bonus footage in the digi-pak.

We believe that our front cover of our digi- pak is conforming to the general stereotypes of pop punk album covers as it has a dark feel with bright flares to represent the up beat tempo of their songs.

The second part of our digi-pak is our profile page which contains a paragraph on the origins of the band, but it still maintains the same dark feel but keeping the same background color and colors as the album cover. This page also contains reviews of the band's album from magazines such as NME, we believe by giving the audience a profile page they will want to listen to more of the band's songs as we also mention the previous album of the band.

This page works well as it promotes the previous work of the band and with the reviews it gives depth to the target audience as our target audience will be likely to read the magazines we mention. Also the information we provide makes the digi-pak personal which we feel will communicate a better message.

The next page of our digi-pak is the photo page this, page follows the same layout as the previous theme as the other pages with the black background and yellow/white flares, but we used a photoshop brush to give the photo's we selected a frame which sticks to the look and feel of the digi-pak. The photo's were darkened on photoshop to maintain the theme of the digipak as a dark but optimistic representation of the band,we used the frames to give shape to the page ,also thev white frames makes the photo's stand out as they are dark. As the gives the audience an added extra; the photo's themselves it means the audience will be able to form a bond with the band.

This page works well as part of a digipak as it promotes the band members by putting a picture within the digipak we believe that audiences will be able to relate more with the band if they get a picture as they will be able to decide who their favourite band member is.

For the actual CD and DVD cases we decided to leave the design as black background with yellow and white flares we decided to leave the pages like this because the CD and DVD will cover the design of the pages, but we maintained the theme throughout the whole of our digipak meaning that when audiences see this digipak they will know that it is Sinful Agenda's digipak.

The last part of our digipak is our back cover or track list, this again follows the theme of the rest of the digipak with the white flares penetrating the black background with a yellow haze layered on top to give a very simple but classy looking back cover. For the track list we used ORATOR STD as we used it for the front cover giving the digipak extra consistancy, we used a light yellow for the font as it contrasts well with the black but is also visible to the audience. We believe that the track list part of our digipak works well as the tracks are easy to read but the style of the digipak is shown through the design of the back cover.

All in all our digipak works well as there is consistant theme throughout the whole digipak (black background with white and yellow flares and haze) meaning that the audience can insatantly recognize that this digipak is Sinful Agenda's. We promote the band through the pictures we have put in the digipak and the profile page which gives origins to the bands creation meaning the audience will be gratified. Looking specifically at Blumler and Katz uses and gratifications theory, the audience will be Entertained and Informed by the profile page,the music, and the music video, given a chance to Escape by the music and music video meaning that our digipak confroms to all the trends neccessary to make a successful digipak.