Digi- Pak Sinful Agenda Advert Analysis

When creating our digi-pak advert we used Photoshop as we used it in creating our digi-pak, first of all we used a black background as it will stay with the theme of our digi-pak to then reinforce to the audience that this is Sinful Agenda's. We also reinforced the image of the band by using the same font and colour of the font for our digi-pak, however, to give the audience more than they would recieve in the digi-pak itself, we give the audience the signatures of the band members and a silhouette of their heads which personalizes the advert further as the fans will feel they are that much closer to the band. We coloured the signatures and silhouette in white to contrast well with the black background of the advert, also we used the yellow and white flaring that is a signifier to the audience again promoting the band and their new album/ digi-pak. We used a quote from NME, as the audience of that magazine is one that we aim to target as this band is one that would feature in the magazine. To conform to Blumler and Katz's Uses and Gratifications theory and Richard Dyer's Utopian Solution theory that a media product must allow the audience to have some sort of social interaction, we achieved this by giving information, that fans can follow the band on facebook thus enabling them to leave comments and interact with the band and other fans. The most important part of a digi-pak is promoting the release date of the digi-pak we did this by placing the information in the lower part of the advert so fans cand see it clearly and know when the digi-pak is available. As a whole we feel this advert works well as we stick to the theme of the digi-pak which gives the band an identity enabling the audience to relate to the band as a whole.