All Time Low - Weightless Music Video Analysis

The music video opens with a stereotypical scene of a band member being swarmed by a group of fans this is conforming to the convention that band members get lots of girls, this is reinforced when the camera takes the point of view of the band member, this is achieved by panning around the girls from the P.O.V. Then the video conforms further by adding words such as 'lunatic' , 'stalker' and 'obsessed' , at this point the only sound has been diegetic. When the music starts to play, there is then a challenging of conventions, within the music video when captions which have been added in after editing, give an insight into how the band memebers feel about all the attention they get. Then the music video conforms to generic conventions of music videos for bands as there are close ups of the band members along with panning high angle shots of the audience to create a sense of enjoyment and this could be ENTERTAINMENT for fans who have seen All Time Low at a concert before. There are quick cuts used to keep up with the tempo of the song which allow for the audience to keep the pace of the song. The post production work, used is introducing captions which challenge the common strereo type that bands have big persona's and do not care about fans. The music videos use quick cuts, close ups and post production, allow the producers to both challenge and conform to modern stereotypes of bands.