Intertextuality

Intertexuality Within Music Videos on Prezi

Lyrics Annotated

Digipak plan

Research into the Music Industry

Music videos are the combination of both song and images to accompany the song, they are often used as marketing exercises to increase sales figures. Music videos sparked a revolutionwithin the music industry, this is down mainly to MTV's prominance in the 80's that gave teenagers growing up in that era the nickname of the 'MTV generation'. Music videos are usually as long as the song is, but some can go on for up to 10 minutes, this is down to theastronomical budgets some music artists get for there videos, which can be in to the millions.
There are many places to watch music videos; MTV, BET SCUZZ, KERRANG TV, and the internet, to name a few. This means that music videos often contain a message, not onlypromoting the band itself but other causes such as, global warming, animal cruelty and poverty.
Music videos are a useful tool for up and coming bands and nowadays with artists such as Lady GaGa, the crazier the video the high the sales figures.

However, there has been a steep decrease in sales figures from $14.6 billion in 1999 to $10.4 billion in 2008 , this has been accredited with file sharing sites such as Napster and Limewire, which allow people to share music files for free all over the world. The music industry wasdominated by the "big 5" companies meaning it was an oligopoly, but the "big 5" turned to the "big 4" when Sony purchased BMG then Universal was taken over by EMI making it the "big 3". With the increasing use of digital downloads due to companies such as iTunes making more accessible to the masses, CD sales have dropped by 20% since 2009.

Music has become increasingly easier to access with sites such as YouTube and Spotify, where audiences can listen to music or watch music videos for free as long as they listen or watch downloads adverts, this means music has an ever increasing audience. The internet has both helped anddamaged to music industry as there is a wider audience but the audience has more access to music making it easier to share it for free with other consumers.

Representation of people and groups

In our video we hope to relate to the song by representing females in a stereotypically male way, as we hope to show that females can be as promiscuous, and that it is not always men who cheat on their girlfriends. By challenging the conventions that males always ruin relationships and are not the victims it will give a new twist which will allow the audience to become engaged into the music video. We will be challenging this common convention, by focusing on the way the break up between this couple has occured. We will be challenging the hegnomy that all men are womenizers by switching the roles of our characters this will be done by presenting the girl character in our music vidoe as a 'flirt'.
Our other characters include the band, we will represent them as the archetypal 'rock stars' by dressing then in torn clothes with dark colours, also the hair style of the band is important as the view of rock bands is that they all have long hair, when it comes to the band we will be conforming to the generic conventions of the representation of the band.

Digipaks

A digipak is a gatefolded card or paperboard that has one or more plastic trays which has the ability to hold and store, CD's or DVD's. They are often used when music artists and film companies release special edition merchandise that must be placed in a digipak as there is more information, other than the CD or DVD itself. They are used for special or limited edition releases as they fold out in a book style which allows the customer to experience another medium other than the music and get added information.

This is a digipak for the band "the xx" which is a three part digipak that has three sections and two disc trays, this works well as a digipak as it clearly shows the bands cover, the music list and extra information on the band. By using the digipak the artist has clearly shown how their album is dark and cold with slow tempo songs, also it reveals to the customer that there are two members of the band. On the cover of the digipak there is the name of the band (the xx) and the album name (ISLANDS). This is a clean, neat digipak which gives the customer a viewing experience as well as an audio one. The aqua blue colour of the digipak contrasts well with the black silouhettes of the band members, as the album itself is on filled with spooky riffs and slow tempo songs, this digipak cvommunicates to the audience everything a digipak should do, it gives a clear track list in a white font which works well with both the blue and black colours. Also it is able to show to the audience that this band is a duet, as the picture on the cover has two silhouettes, this digipak would be attractive to audience as its clean look with contrasting blues, blacks and whites which give an insight into the songs that are on this albuim.

This is a digipak for Rihanna, this digipak very much focuses on her own image as her face is on all the covers of the digipak, this is for her album 'LOUD' and there is a strong them to this album which is red which is already associated with Rihanna because of her red hair. This works well as a digipak as it shows her image to the audience and the audience attain a booklet of added information which could be collected or used to read up on what Rihanna put into her new album. Because of the close up of Rihanna on the front cover of the digipak it communicates a message that the album is personal, and that her hair is red and the colours surrounding her are red shows that this could possibly her favourite colour thus again gives the digipak an intimate feel. The font of the album is a thin grey/ white one, this makes it unclear when on top of the cover as it is hard to read from a far, the inside of the digipak contains a three side picture of Rihanna, which makes it clear to the audience that this album is just about her and her own work, the two CD digipak gives the audience a bonus disk which means the audience attain something extra for buying the album.

Digipak Adverts

This is a digipak advert for Rihanna's album LOUD it works well as a digipak advert as it gives all the vital information needed for fans of Rihanna to purchase her album, such as 'COMING NOVEMBER 16,2010' this information clearly tells fans that her album will be released on that date. Also there is a list of the songs on the album which means the fans know exactly what they are getting when purchasing this album digipak. The picture on the advert sticks to the theme of Rihanna's album which reinforces to the audience and fans that this is Rihanna without having to read the advert, they can just look at the picture and recognise her image. The colour to this advert is key, as the album of 'LOUD' is centred around the colour of red. As the
advert contains only a picture of the artist it communicates to the audience that this album is personal to the artist, this is also reinforced by the the layout as the picture of the artist is not covered by any text or other images, making it clear to the audeince who the artist is. To maximise the visibility of the text the advert has a black colour at the bottom of the advert which makes the text visible as it is white on a blackground this makes it clear to the audience that the artist is Rihanna, and her new album is called LOUD.













This is a digipak advert for Two Door Cinema Club for their song This is the life, this is a very simple digipak advert, this is achieved by the simple and clear lettering which tells the audience when they can download the song, and what form of media they can buy, either 7", CD or Digital Download. The image used is very distinct which means audiences can associate that image with the band, making this a well presented digipak advert. The advert uses different fonts to its advantage and to intregue and engage the audience, as it utilises scarbble pieces to spell out the name of the band, TWO DOOR CINEMA CLUB, this makes the bands name stand out as the rest of the advert uses a plain white font on top of a brick background. The picture of a female mime artist clown works with the quirky look of the advert because of the brick work and scrabble pieces, this communicates to the audience that the band is different to other bands and means the audience will be able to clear indentify that this band is TWO DOOR CINEMA CLUB.